Empower Your Team to Drive Marketing Success and Boost Your Bottom Line

Save money, increase profitability, and achieve measurable marketing results by training your staff to create and execute campaigns internally—eliminating the need to hire costly marketing firms.

 What You’ll Gain from This Training

  • In-House Marketing Expertise: Equip your team with the skills to independently design and implement successful campaigns, saving your company significant expenses on external marketing services.
  • Measurable Outcomes: Learn to set objectives, monitor progress, and evaluate success using advanced metrics such as ROI, click-through rates, and customer conversions.
  • Comprehensive Annual Marketing Plan: Develop a detailed, actionable marketing strategy tailored specifically to your business needs.
  • Proficiency with Leading Marketing Tools: Gain hands-on experience with platforms like Canva, Google Ads, Facebook Ads, and email marketing tools.
  • Certification of Completion: Receive official recognition of your enhanced marketing capabilities upon successful completion of the program.
  • Legal Compliance Assurance: Navigate Canada's Anti-Spam Legislation (CASL) confidently while maximizing outreach efforts.
  • Personalized Support and Guidance: Benefit from tailored feedback and expert advice to refine and implement your marketing strategies effectively.

 

Why This Course is Perfect for Saskatchewan Businesses

This training is specifically designed to empower the staff of Saskatchewan businesses—including small enterprises, non-profits, charities, and associations.

  • Practical and Accessible: Your team will acquire the skills and tools necessary to achieve measurable marketing success without relying on expensive external firms.
  • Customized to Your Needs: Strategies and plans are tailored to Saskatchewan’s unique market dynamics and your organization’s specific goals.

 

Who Should Attend?

This training is ideal for:

  • Marketing coordinators or team members in small to medium-sized businesses.
  • Non-profit staff responsible for community outreach and fundraising campaigns.
  • Associations aiming to enhance member engagement.
  • Charities seeking to improve donor communication strategies.

 

What’s Included?

  • 24 Hours of Expert-Led Training: Available online or on-site at your location.
  • Comprehensive Materials: Includes templates for marketing calendars, campaign blueprints, and budget trackers.
  • Interactive Learning: Engage in exercises, group activities, and receive individualized feedback.
  • Ongoing Resources: Access tools and materials post-training to support continued growth.

 

Training Schedule

  • Format: Flexible delivery options—participate online or have training conducted directly at your organization’s location.
  • Duration: 24 hours, divided into multiple sessions to accommodate your team’s schedule.
  • Start Date: [Insert Date]

 

Pricing & Eligibility

  • Investment: $10,000 per participant.
  • Subsidy Opportunity: Eligible businesses may qualify for the Sask Jobs Grant, which covers 66% of the cost, reducing the investment to $3,400 per participant.
  • Eligibility Requirements:
  • Open to Saskatchewan businesses, charities, non-profits, and associations.
  • Staff must meet training eligibility criteria under the Sask Jobs Grant guidelines. 

Take the Next Step

Ready to Equip Your Team with Game-Changing Marketing Skills?

Course Outline

Module 1: Introduction to Marketing and Social Media Foundations (5 hours)

  1. Welcome & Course Objectives
  2. Marketing Basics & Definitions
  3. Social Media’s Role in Marketing
  4. Hands-on Social Media Content Creation in Canva

Module 2: Compliance and Legal Guidelines (2 hours)

  1. Understanding CASL and Marketing Compliance
  2. Interactive Case Studies

Module 3: Marketing Channels Deep Dive (7 hours)

  1. Google Ads
  2. Facebook & Instagram Ads
  3. Email Marketing
  4. Phone Call and SMS Marketing

Module 4: Crafting the Yearly Marketing Plan (8 hours)

  1. Offer Building Strategy 
  2. Understanding the Foundation of an Irresistible Offer 
  3. Adding Value Without Adding Cost
  4. Crafting and Communicating Your Offer
  5. Building a Month-by-Month Plan 
  6. Setting KPIs and Budget Allocation
  7. Analyzing Success

Module 5: Refining & Presenting the Marketing Plan (2 hours)

 

  1. Finalizing the Marketing Plan
  2. Group Presentations and Peer Reviews 
  3. Wrap-Up & Next Steps

Why You Need Our Services...

Training on How to Successfully Get Funding for Your Application

We will meet with you to discuss your business needs and coach you to identify the points that are most important for your business and together we can create a plan for your Canada Grow Your Business Online application.

Get Funding for Digital Services

With the Canada Grow Your Business Online program, you can get funding to implement digital services in your business today!

Increase Revenue for Your Business Through Online Sales

By integrating digital technologies into your business, you can improve communication, increase efficiency, and better serve your customers. Even if you have a brick-and-mortar store, adding an online sales platform will help you reach a whole new group of potential customers who may not be aware of your business otherwise.

Have You Ever....

No TimeWished your team could handle your marketing campaigns so you wouldn’t have to hire externally?

Digital SpecialistWanted to run a marketing campaign but felt unsure about the steps or worried about the cost?

WorldFelt overwhelmed by online marketing and unsure where to start?

Digital SpecialistStruggled to train your staff in a way that makes marketing campaigns feel manageable and achievable?

We're Here to Help!

The Application Process is a scary and complicated one. By using our services, we guarantee that you will have someone in your corner to help you every step of the way.

 

We’ll equip your team with the skills and confidence to create, manage, and implement successful marketing campaigns. You’ll no longer have to rely on outside agencies, giving you greater control over your marketing and budget.

 

Let us help your staff master campaign building so you can focus on growing your business.

If you have been here before, or already know that this is for you

Book a Discovery Call
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