What You’ll Gain from This Training
- In-House Marketing Expertise: Equip your team with the skills to independently design and implement successful campaigns, saving your company significant expenses on external marketing services.
- Measurable Outcomes: Learn to set objectives, monitor progress, and evaluate success using advanced metrics such as ROI, click-through rates, and customer conversions.
- Comprehensive Annual Marketing Plan: Develop a detailed, actionable marketing strategy tailored specifically to your business needs.
- Proficiency with Leading Marketing Tools: Gain hands-on experience with platforms like Canva, Google Ads, Facebook Ads, and email marketing tools.
- Certification of Completion: Receive official recognition of your enhanced marketing capabilities upon successful completion of the program.
- Legal Compliance Assurance: Navigate Canada's Anti-Spam Legislation (CASL) confidently while maximizing outreach efforts.
- Personalized Support and Guidance: Benefit from tailored feedback and expert advice to refine and implement your marketing strategies effectively.
Why This Course is Perfect for Saskatchewan Businesses
This training is specifically designed to empower the staff of Saskatchewan businesses—including small enterprises, non-profits, charities, and associations.
- Practical and Accessible: Your team will acquire the skills and tools necessary to achieve measurable marketing success without relying on expensive external firms.
- Customized to Your Needs: Strategies and plans are tailored to Saskatchewan’s unique market dynamics and your organization’s specific goals.
Who Should Attend?
This training is ideal for:
- Marketing coordinators or team members in small to medium-sized businesses.
- Non-profit staff responsible for community outreach and fundraising campaigns.
- Associations aiming to enhance member engagement.
- Charities seeking to improve donor communication strategies.
What’s Included?
- 24 Hours of Expert-Led Training: Available online or on-site at your location.
- Comprehensive Materials: Includes templates for marketing calendars, campaign blueprints, and budget trackers.
- Interactive Learning: Engage in exercises, group activities, and receive individualized feedback.
- Ongoing Resources: Access tools and materials post-training to support continued growth.
Training Schedule
- Format: Flexible delivery options—participate online or have training conducted directly at your organization’s location.
- Duration: 24 hours, divided into multiple sessions to accommodate your team’s schedule.
- Start Date: [Insert Date]
Pricing & Eligibility
- Investment: $10,000 per participant.
- Subsidy Opportunity: Eligible businesses may qualify for the Sask Jobs Grant, which covers 66% of the cost, reducing the investment to $3,400 per participant.
- Eligibility Requirements:
- Open to Saskatchewan businesses, charities, non-profits, and associations.
- Staff must meet training eligibility criteria under the Sask Jobs Grant guidelines.
Take the Next Step
Ready to Equip Your Team with Game-Changing Marketing Skills?
Course Outline
Module 1: Introduction to Marketing and Social Media Foundations (5 hours)
- Welcome & Course Objectives
- Marketing Basics & Definitions
- Social Media’s Role in Marketing
- Hands-on Social Media Content Creation in Canva
Module 2: Compliance and Legal Guidelines (2 hours)
- Understanding CASL and Marketing Compliance
- Interactive Case Studies
Module 3: Marketing Channels Deep Dive (7 hours)
- Google Ads
- Facebook & Instagram Ads
- Email Marketing
- Phone Call and SMS Marketing
Module 4: Crafting the Yearly Marketing Plan (8 hours)
- Offer Building Strategy
- Understanding the Foundation of an Irresistible Offer
- Adding Value Without Adding Cost
- Crafting and Communicating Your Offer
- Building a Month-by-Month Plan
- Setting KPIs and Budget Allocation
- Analyzing Success
Module 5: Refining & Presenting the Marketing Plan (2 hours)
- Finalizing the Marketing Plan
- Group Presentations and Peer Reviews
- Wrap-Up & Next Steps